wholesale gold jewelry online Skills of Emerald Sales

wholesale cheap gold jewelry Emerald's marketing is a very professional work. In a sense, it requires unique marketing skills than diamond marketing.

A as an emerald sales staff, first of all, we must have a comprehensive understanding of the professional knowledge of jadeite. Such as the color, water head, texture, process evaluation, etc., this is the basis for jade marketing. Many customers may have a strong desire to buy emeralds, but due to their lack of knowledge of jadeite appraisal and facing the chaotic emerald market, they are unpredictable. With these knowledge, we can introduce the products of the company to the customer, so that they can be trusted to the customers and let the customers buy it with confidence. Secondly, we must have a comprehensive and profound understanding of the historical background and cultural connotation of emerald consumption. Vigorously promote the emerald culture of the Chinese nation to consumers and stimulate their desire to buy. In addition, it is necessary to master the customer's purchase psychology, and to promote and promote in a targeted manner, in order to transform the customer's desire to buy into actual purchase behavior.

In the jewelry market, the emerald market is the most complicated and chaotic market, mainly because there are many other jade varieties that are very similar to the appearance of jadeite to fake the truth, and optimize (B) Emerald jadeite And processing (C) jadeite has a negative impact on the emerald market. Due to the limited identification ability of most consumers for authenticity, advantages and disadvantages, lack of confidence in jadeite consumption is always alert to enterprises and products. Therefore, the primary task of we engaging in jadeite sales is to let customers eliminate this sense of alertness, make them believe in the products of the company and the company, and let them build confidence in buying the company's products.

It should guide customers to understand our enterprise and products in proper language, such as we only operate A cash emerald; all our jadeite jewelry is identified by authoritative authority appraisal and equipped with an appraisal certificate; we operate in operation; we operate Emerald is indeed a jade cash. It is a real emerald, and after artificially optimized, it is cheap; these languages ​​are conducive to customers to eliminate a sense of alertness and establish confidence in the company's products. Customers have confidence and trust in the product to generate purchase. The desire of the company's products.

The interest in stimulating customers with the cultural connotation of emeralds to buy emerald jewelry, such as wearing emerald jewelry can be used as amulets, fitness and strong body. As an ordinary person, everyone wants to be safe in life, happy family, good health, these special functions in emerald consumer culture will definitely inspire customers' interest in emerald jewelry, and then generate purchase behavior.

The consumers' understanding of jadeite knowledge and emerald craftsmanship is unprofessional, or a little bit of understanding. Emerald sales staff should understand the quality, craftsmanship and cultural connotation of emeralds with their own knowledge and experience. Through the comparison between different products, let consumers feel and understand what high -end jadeite is, what is high -quality craftsmanship reflecting the superb carving art of the Chinese nation; through the explanation of the meaning of emerald jewelry, let consumers understand each emerald jewelry. The beautiful meaning represents the expectations of the selected emerald jewelry. For example, in the jade jewelry of the subject matter, the green part is often placed in the abdomen of the Buddha's abdomen "Fulu". "The meaning of the Buddha's belly button represents" atmosphere "; the Buddha's mouth carving tilted and said" speak for himself (wearer) ", who doesn't want a good sign! Consumers naturally like to listen to these auspicious explanations. If this effect can be achieved, our sales have been half successful.

The price of jadeite often uses understanding of pricing strategy or psychological pricing strategy, which is also affected by the emerald consumer culture. We already know that emerald is a very profound jewelry, and its profound cultural connotation is an indispensable jewelry jewelry. Since this is the case, different consumers have different understanding of the cultural connotation of the same product, different degrees of love. The person who likes it depends on it as a treasure. This is the basis of the pricing of jade jewelry. The so -called "golden price jade price" is also caused by this. However, "psychological pricing" does not mean "the price of the sky", and the pricing of emerald should be consistent with the overall price strategy of the enterprise. At the same time, product pricing is a matter for enterprises. Whether customers can accept this price are another matter. Emerald sales staff must combine the cost of the goods, the customer's emotions, and the company's business principles. Try to make it in the direction that is conducive to transactions and the interests of the company.

In short, jadeite sales is a difficult and meaningful job. It requires sales staff to continue to learn and summarize practical experience in order to become a qualified emerald sales staff. However, there is no rush in the world. As long as we are good at learning, diligent in practice, and focusing on summary, we will definitely succeed on the road of jadeite sales.

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